Four Senses Privacy and Cookies Policy

Four Senses, developed by the Associação Ver pelo Coração, is committed to protecting the privacy of its users and ensuring that their personal information is handled securely and transparently. This policy explains how we collect, use, and share your personal data when you use our website and associated services.

1. Data Collected

We collect the following types of personal data through our website:

1.1. Data Provided Directly by Users

Full Name (Required): Main identification for bookings and subscriptions.
Age (Required): To ensure eligibility to participate in the experiences.
Email (Required/Optional): Necessary for booking confirmation, contact, and newsletter delivery.
Mobile Phone (Required): Used only for contact in urgent booking situations.
Subject and Message: Provided through the contact form.
Additional Participants’ Data: Name and age of each participant included in the booking.
Preferred Language: For personalizing the experience.

1.2. Automatically Collected Data

Technical Information: IP address, browser, operating system, device used, and approximate geographic location.
Website Behavior: Pages visited, time spent, interactions with page elements.
Ad Interaction: Behavior data from advertising campaigns (Google Ads and Meta Ads).

1.3. Marketing Campaign Data

Interactions with ads and subscriptions through remarketing campaigns.

2. Use of Monitoring Tools

The Four Senses website uses the following tools to monitor and optimize the user experience:

Google Analytics 4: Website traffic, behavior, and performance analysis.
Microsoft Clarity: Monitoring and recording browsing sessions to identify difficulties and improve the user experience.
Google Tag Manager: Code tag management, including Google Analytics and Meta Pixel.
Meta Pixel (Facebook Ads): Monitoring ad interactions and remarketing.
Google Ads and Google Search Console: Advertising campaigns and organic performance analysis.

3. Purpose of Data Collection

The data collected is used for:

Booking management: Processing bookings and managing participants.
Improving user experience: Optimizing website navigation and features.
Service personalization: Adapting the experience based on user preferences.
Marketing campaigns: Remarketing and personalized advertising campaigns.
Newsletter delivery: Promotional and informative communications related to Four Senses.

Data analysis: Understanding user behavior to improve the website and services.

4. Data Sharing

Data may be shared with:

4.1. Third-Party Platforms

Google Analytics, Clarity, Meta Ads, Google Ads, among others, for data analysis and campaign optimization.

4.2. Associação Ver pelo Coração

Data may be shared for communications related to the project and initiatives aligned with its objectives.

5. Legal Grounds for Processing

Data processing is based on:

Explicit Consent: For marketing communications and newsletter delivery.
Contract Execution: For booking management and related services.

Legitimate Interest: For data analysis and service improvement, provided it does not harm users’ rights.

6. Data Storage and Security

6.1. Security Measures
Data is stored on secure servers and in compliance with security standards, protecting it against unauthorized access, loss, or destruction.

6.2. Retention Periods

Marketing Data: Stored until consent is revoked.
Analytics Data: Retained for up to 26 months.

Booking Data: Stored for the time necessary to fulfill contractual and legal obligations.

7. User Rights

Users have the right to:

Access their data: Request a copy of personal data.
Correct information: Update incorrect or incomplete data.
Delete data: Request removal, except where legal obligations apply.
Restrict processing: Limit the use of data in certain situations.
Object to processing: Especially for marketing purposes.
Data portability: Obtain data in a structured format.

Requests can be made by sending an email to: marketing@four-senses.pt

8. Use of Cookies

The website uses cookies for:

Essential Cookies: Ensure basic website functionality.
Performance Cookies: Analyze user behavior.
Marketing Cookies: Display personalized ads.

8.1. Cookie Management
Users can set their preferences in the consent banner shown on first access or change settings directly in their browser.

9. Marketing Subscription

Users can subscribe to newsletters on the website. Consent for promotional communications can be withdrawn at any time by clicking the “Unsubscribe” link in the emails or by sending a request to marketing@four-senses.pt.

10. International Data Transfers

Any data transfer to servers outside the European Union will be based on appropriate safeguards, such as standard contractual clauses.

11. Contacts and Data Protection Officers

Zolinda Debiez – Human Resources Director
Email: zolinda.debiez@grupotiming.pt

Tatiana Palma – Marketing Director
Email: tatiana.palma@grupotiming.pt

12. Image Usage Authorization

By purchasing a ticket for Four Senses, the user freely authorizes the capture and use of their image (photos and/or videos), taken during or at the end of the experience, for institutional and promotional purposes on the project’s social media, website, and other communication channels.

Use will always be ethical, respectful, and will not compromise the participant’s integrity. If you do not authorize the capture and use of your image, please inform the reception before or at the end of the experience.

13. Policy Updates

Four Senses reserves the right to update this policy. Any changes will be communicated on the website.

Last Updated: April 17th, 2025